The new Renault Clio reinvents magazine advertising with OMD

On the occasion of the launch of the new Renault Clio model, the marketing agency OMD has developed for Vis-À-Vis magazine, the first free magazine in Spanish published exclusively for tablets, an interactive ad that allows the user to interact with the car to discover its new aesthetics and features, in addition to being able to see the brand's spot with one click.

The media agency OMD has designed a special piece to promote the launch of the new Renault Clio model. The medium chosen for this action has been the Vis-À-Vis review, which is the first published in Spanish and distributed for free that has been developed exclusively for tablets.. This scenario combines perfectly with the character of the new model and with the public it is aimed at., dynamic people, active and interested in culture, trends and lifestyle, themes that monthly occupy the pages of the magazine Vis-À-Vis.

OMD and Renault seek to generate complicity and engagement with their public, For this reason, they have opted for an attractive advertisement with which readers will be able to interact and live a surprising experience.. So, The piece allows you to discover the vehicle in phases while the finger moves across the screen, illuminating the different areas of the vehicle that you pass over and until you discover the Renault Clio as a whole.. After, and without prior notice, The car comes to life and begins to roll through several pages of the magazine until it reaches the ad menu.. once here, The user can view the brand's spot or discover the numerous details of this new concept car..