Promperú invites the greatest interactive toast of the history of Callao City Lightts

The giant advertising screens that preside over the callao cinemas, In the center of Madrid, They have served as a connection to unite the capital of Spain and Berlin in an interactive toast organized by Promperú and presented by Marron and Juan and Damián, of the TV program ‘El Hormiguero’ of Antena3.

On the occasion of the arrival of Christmas, Promperú, The Tourism Promotion Office of the Andean country, He wanted to develop a digital toast of ‘Pisco Sour’ (Typical cocktail of Peruvian gastronomy, prepared based on pisco and lemon juice) Between Madrid and Berlin through the digital screen of Callao City Lights and the Sony Center of the German capital. In Spain, The act has had Marron's special collaboration, Juan Ibáñez and Damián Mollá, collaborators of the ‘El Hormiguero program’ of antenna3, who presented the action and starring a series of monologues and performances during the event.

So, Last Sunday 16 December, Both cities connected directly , with the objective that hundreds of people are part of a massive and extraordinary event -the greatest interactive toast of history-. Concretely, The dynamics of the action has focused on all those who attend the event add to the invitation through the download of an application on their mobile phones, where the typical drink and drinking action was simulated through the mobile device. Among all participants, A trip to Peru will be overcome, among other awards.