Westfield Stratford City shopping center inaugurates the largest LCD video wall in Europe

The software provider for digital signage networks, Scala, has supplied the large Westfield Stratford City shopping center in London (United Kingdom), a double-sided LCD video wall made up of 102 screens, “the largest in Europe”, according to what they say from this company specialized in digital signage.

Scala has carried out the installation of more than 350 Digital signage screens in one of Britain's largest shopping centers, el Westfield Stratford City, which has more than 300 stores, 70 restaurants, 3 hotels and a cinema with 14 salas, and which is located next to the London Olympic Park. The installation has been carried out by the Scala partner, Esprit Digital.

Twelve double-sided platelets included, four inside and eight outside, four digital posters of 55″ wall mounted, ten video walls of screen 12 screens above each of the main lobbies, an array of 5 × 5 screens in the Vue Cinema lobby and two video walls of 27 screens, one on top of the other outside Marks store & Spencer. Although the jewel in the crown is the double-sided video wall of 102 screens and 5 tons of weight located outside the John Lewis store that, as pointed out by Scala, “It is the largest LCD video wall in Europe and probably in the world”.

All Westfield Stratford City screens, mostly from Samsung, used to display local interactive marketing messages and mall and store information, as well as information about events, exhibitions, dinners and offers from shops and downtown. The general director of Marketing at Westfield, I ryan, has commented: “The ongoing inclusion of digital signage is now seen as a critical component of mall operations and is vital in improving the customer experience of shoppers by educating them on product offerings., brand recognition and reinforcing a positive shopping experience in the shopping center “.

The Westfield Stratford City screens have brought much more impact to the shopping center than was anticipated at the beginning of the project. Putting everything in perspective, Damon Crowhurst, Senior Director of Scale EMEA, has pointed: “Westfield Stratford's digital communications ambition is now unmatched in other European shopping centers, but we hope that everyone will increase their involvement to challenge this impressive mass implementation of Esprit Digital “.

Scala digital communication software supports the creation, the management and distribution of content through digital signage networks. Scala Advanced Analytics works with digital signage to create targeted, persuasive messages that are exactly what consumers are looking for in retail environments to influence their purchasing decisions..