The audience of the Gol T Shopping Centers channel, managed by Neo Advertising and which is already implemented in 32 shopping centers throughout Spain, has risen significantly in the month of November, registering a total audience of more than 2 millions of people.

Goal-TThe Gol T Digital Signage Network Shopping Centers, managed by Neo Advertising Spain, Company specialized in the development of digital signage networks, and that can be seen in some thirty shopping centres throughout Spain, It recorded more than two million viewers last November. These are the best figures since the channel has been audited by OJD. Saturdays continue to be the days when the channel has the most audience, when registering an average of 150.000 Spectators.

Since last May, the audience of the Gol T Shopping Centers channel is audited by OJD Interactiva. The data for the preparation of the report is obtained thanks to the measurement and facial recognition systems of Trumedia, that each display has installed. The service is developed and managed by Neo Advertising with technology from DS Digital Screens, that allows the integration of other technologies such as mobile and social media. Neo Advertising is also the entity responsible for the marketing of advertising content, also taking care of advertising planning and advertising possibilities for brands on this network, which is currently present in 32 shopping malls, which means a screen park of more than 440.


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by • 2 Jan, 2013
• section: Digital signage