Scala will exhibit at ISE 2013 an improved version of your software

The software provider for digital signage networks, Scala, will be present again at the ISE fair 2013, where para will showcase a new user interface for content management and new functionalities, including playback of HTML5 content and support for Android devices, Interactive mobile features that engage audiences in retail and corporate environments, new implementations of Facebook and Twitter and the launch of Scala integration with the new Samsung Smart Signage Platform.

Scala will lead to Integrated Systems Europe 2013 (Stand N129, pavilion 10) A new version of your software, which includes new features and improvements. in particular, Scala will show support for HTML5 and Android player, the use of interactive elements on mobile devices to engage with the public in commercial and corporate communications, new integrations with Facebook and Twitter and the rollout of Scala's integration with the Samsung Smart Signage Platform. Built on the solid foundations of Scala's product line, Scala Enterprise is the next version of Scala's software suite using cutting-edge development techniques to deliver a fast web application.

• User Experience- Scala Enterprise Content Manager has a completely new user interface, enabling a modern and efficient user experience. Fluency, Power and consistency is at the heart of this new interface. Take advantage of 'Drag and Drop' capabilities, easily highlighting relevant information and facilitating workflow with useful links at your fingertips, all available from desktop and mobile browsers.
• Support for Android players – Scala Enterprise supports a new family of Android-based photo players and frames. These devices are lower cost, with a growth in flexibility and capacity, and leverage HTML5 for dynamic and interactive content.
• HTML5 Content – HTML5 is the new standard for great content on the web. Both the new Android players and the classic Scala players will support HTML5, as well as playing content created using standard web design tools.
• Superior Extensibility Integration – Scala Enterprise Content Manager includes an all-new set of web service APIs to integrate, control and extend its functionality. APIs support user access system and ensure role-based access, to which only a certain API user is entitled, and only to the content that that API user's workgroup has access to.
• Interactive Retail & Corporate Communications- Specially designed for use in retail, commercial and corporate communications, Scala to showcase some great integrations with tablets at ISE. Scala's Fling solution allows a user to “throw” Content from a tablet to a screen with the swipe of a finger. The Fling is now available on all operating systems, Android, Windows (8) and iOS tablets. Through a QR code app that will be displayed at the booth, Scala will also offer a solution for buyers to “trap” A sale, even when a certain product is out of stock at that time in that particular store. A fully integrated corporate communications solution will also be presented, like Facebook, Twitter & Weather Forecast Integrations, all combined into a spectacular 'puzzle' combination’ of 6 Screens.

An interactive car configurator will also be presented at the Scala booth. Via an Android tablet, Customers in a showroom can alter the chosen model, accessories and colors and immediately see on a big screen what the product of your choice will look like. Placing this on the floor of the retail store or in the executive's office, Scala offers an interactive on-screen CxO solution, Based on auto sales data, giving businessmen the tools to visualize data and steer their actions in the right direction.

Through a commercial mobile phone solution, Scala will present its music integration concept, activación de contenido y branding y publicidad con sonido en un entorno de tienda. Visual content, Triggered by choosing a phone type, you'll take control of the audio seamlessly and the Scala software ensures that the music in the store comes back once the phone is returned . Based on this same configuration, Scala expert Stefan Menger to present the Scala iS advanced analytics solution. This solution analyzes historical data from points of sale, combined with external factors and then creates the best playlist for a specific time interval in a store or quick-service restaurant environment.

Tom Nix, CEO of Scala, has indicated: “Support for HTML5 and Android, the integration with Samsung's new platform and the fully integrated retail solution that Scala has created showcases Scala's capabilities as an advanced knowledge company, achieved not only by developing great software features, but also through the creation of practical concepts and, However, State-of-the-art. These solutions deliver interactive shopping experiences for the retail sector, resulting in increased sales and reduced turnover for the retailer. Our CxO dashboard and iS solutions are the advanced tools that give entrepreneurs the ability to set the right course for their business, based on up-to-date market and economic developments, as well as in their internal business statistics.”

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