Costa Express, the coffee machine that puts a face to each cut

High-end Intel Core i7 processors are being used in costa Coffee's new coffee machines not for preparing beverages, but to offer real-time face analysis as part of the retail company's strategy to provide customers with personalized options.

Intel announced the deployment of new retail solutions designed to improve consumer engagement and inventory management. As a result, has collaborated with Costa Coffee, the second largest coffee chain in the world, to develop a smart terminal that offers customers an unprecedented level of personalization in areas unworkable for a store-supermarket, bureaux, etc.-.

Costa Express is a coffee vending machine that has touch screens and NFC technology (Near-Field Communication) for digital payments. With the Intel Audience Impression Metric Suite (Intel AIM Suite), a software for anonymous user analysis, Costa Coffee also gets to know who is using its machines and what they are buying in order to offer the right products for each location.. These machines based on dual-core Intel Core i7-3517UE processors are currently running on 2.500 local in the United Kingdom, with plans to expand to the 10.000 units worldwide in 2013.

Michelle Tinsley, Director of Intel's Retail Solution Division, has targeted: "Retailers are facing increasing pressure to exploit new ways to captivate consumers online and mobile platforms., as well as traditional shops, while reducing costs with inventories. Intel is working with industry leaders to deliver technology solutions that enable retailers to deliver fun and memorable experiences of their brands., as well as new ways to ensure that the products consumers want are immediately available.".

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