FullSix creates an interactive kissing karaoke for Milka

An interactive installation allows, thanks to bracelets, detect when two people kiss interacting with a screen with marketing from the popular chocolate brand.

Continuing with its positioning strategy based on the challenge of tenderness, Dare to be tender, Milka has celebrated this year Valentine's Day going a step further and encouraging participants not only to be tender but also to demonstrate it in public.

For this the agency FullSix has launched Karaokiss an action in which participants, on the occasion of the celebration of Valentine's Day, Instead of singing, they had to give each other tender kisses to the rhythm of waltz.. To find out if they did it at the right time, the participants wore a bracelet with sensors that detected the right moment when the contact of their lips occurred.

[youtube]HTTP://youtu.be/TDg3FtxeNYw[/youtube]

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