Gym Tv, an example of an effective dynamic advertising network

To optimize the greatest reach and opportunity for user impact, Zoom Media screens are arranged in areas with longer stay in gyms such as Virgin Active, First Fitness and David Lloyd in the UK.

Medium Zoom has managed to reach in the United Kingdom 14,2 millions of users per month in front of Gym TV screens. The commercial success of this business model is based on the fact that gym users usually “escape” to traditional television advertising.

The network is designed to entertain and captivate audiences, with music videos and branded content with promotions corresponding to each center, as well as advertising messages from national and local advertisers. At this time, Zoom now has 4.000 screens in 700 locations throughout the United Kingdom.

To optimize the greatest reach and opportunity for user impact, the screens are arranged in the areas with the longest stay in gyms such as Virgin Active, First Fitness and David Lloyd.

Among the advertisers who have already trusted this network are BMW, O2, Adidas, Marks & Spencer and Colgate, together with other brands in the leisure sectors, Music or film.

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