Clear Channel places denver international airport at the forefront of digital signage

Four video towers of almost eight meters of LEDs and 118 Digital screens make Denver's U.S. airport one of the most advanced in digital signage, under Clear Channel marketing.

the Denver International Airport (Colorado – United States) has one of the largest digital signage networks made by Clear Channel Outdoor, The Airports Division of Clear Channel.

The new installation consists of four circular LED video towers, almost eight meters high, located around the elevator columns of the main hall, that dominate the main entrance of the airport terminal with striking images.

The multinational Clear Channel, which has developed and maintains the most complete network of digital signage of the most important airports in North America and has more than 260 airports around the world, has been responsible for this digital signage project, which aims to improve the customer experience and provide a dynamic and engaging medium for advertisers who want to promote themselves at the fifth busiest airport in the United States.

This was stated at its inauguration by John Ackerman, Chief Commercial Officer of Denver International Airport (DAY): "Video towers are currently the largest digital screens installed in a U.S. airport. More than fifty million passengers a year will be able to view the messages displayed in this spectacular digital design, with ads, products and services that inspire and enhance the experience of visitors and passengers".

This digital signage project will also serve, according to Ackerman, "To significantly increase our revenues and the companies present at the airport, and will help reduce costs for our partner airlines.". Added.

Clear Channel's installation at Denver International Airport puts it at the forefront of digital video advertising, since the installation of the video towers marks a milestone in a more ambitious technological project that will increase in the coming months.

Like this, in addition to the towers, The digital signage project includes the installation of 118 70" LCD screens to be distributed throughout the airport, including the different levels of the terminal and in the boarding areas. This digital installation is part of the contract, of ten years duration, between DIA and the Clear Channel Outdoor division for the airport sector.

The Executive Vice President of Business Development at Clear Channel Outdoor, Toby Sturek (in the image) He pointed out that "with this digital project, DIA Managers Recognize the Value of Digital Video Advertising. We're offering local and national advertisers new platforms to inspire their creativity and dynamics, with the ability to display integrated messages in multiple locations throughout the airport to all travelers".

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