The American multinational Peavey has announced in Prolight+Sound 2013 the creation of a new company in Spain, dedicated to the sale and promotion of its products in the national market, Result of the cooperation with the Spanish audio company Equipson.

PeaveyThe announcement, held within the framework of the fair held in Messe Franfurt in the so-called "Peavey party", has had the participation of Eric Lund, international sales manager at Peavey Electronics, and Juan Jose Vila, product & marketing at Equipson.

The new company, result of cooperation with Equipson, will have its own resources for promotion, sales and support for Peavey products and associated brands, as Trace Elliot, Buddha and Jack Daniel.

EquipsonPeavey's strategy with this project is to strengthen its presence in the Spanish market and improve service with its customers, who will be able to benefit from more efficient management of their orders and more personalized support, In addition to having access to the entire range of products of the .

With this new company, Spanish stores will have access to the full range of Peavey products, including associated brands such as Trace Elliot, Buddha and Jack Daniel. They can also benefit from more efficient order management and personalized technical support..


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by • 12 Apr, 2013
• section: audio, Events, business