Skybubb: smart marketing platform, augmented reality and geopositioning

Skybubb smart marketing platform combines augmented reality and geopositioning technologies to improve retail management.

Created in 2011 by two Spaniards, David Rodríguez and Ignacio Araluce, in the mobile communications environment, Skybubb is a mobile app that allows the promotional management of multimedia and multilanguage marketing campaigns with augmented reality and geopositioning technologies, EFE reports.

This platform, active in Europe and the United States, is being sued by advertising agencies, shops and even public bodies, to promote your products, retain customers and attract new shoppers both online and to the store itself in an innovative way, simple and attractive.

Another feature of the tool is that it allows the user to geoposition multimedia content for other people or friends, in order to generate its own network of cultural exchange, Videos, Etc. and interact with brands and products in real time.

Regarding other marketing tools, Skybubb unifies in the same product a campaign management platform for companies at low cost and pay for success, combining geopositioned augmented reality (virtual bubbles) and play (gamification).

One of the main difficulties in its development, in addition to economic financing, it has been to have the technical team to develop a technologically complex tool, as its creators inform EFE, which continues to grow and innovate.

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