Coca Cola's World Bubble-izer offers an interactive 3D experience with effervescent bubbles
The Bubble-izer digital mirror, powered by Kinect sensor technology and the creative design of Second Story, is one of the main attractions of the Coca Cola themed museum in Atlanta. Reflected images are transformed into representations with effervescent bubbles.
In the city of Atlanta is one of the most original thematic museums, the World of Coca Cola where technology and fun intermingle. Its facilities are designed to entertain and surprise the thousands of visitors who come to immerse them in a world full of illusion that leads them to know the history of the brand and its biggest trade secret.: The secret formula of its popular drink. One of the most striking attractions is the Bubble-izer, A digital mirror, Located in the large vault-shaped door, that transforms the image of visitors into colorful representations of themselves full of effervescent bubbles.
This interactive experience has been designed by Second Story, with Donna Lawrence Productions and Gallagher &Associates, and its goal is to create an environment that delights and surprises visitors, that transports them to the secret and mystery surrounding the formula of Coca Cola. With this concept, Second Story and its collaborators developed different multimedia experiences that try to capture the spirit of the brand, although without revealing almost anything about the theme of the exhibition itself: The secret of the product formula.
Kinect technology
Bubble-izer is one of the 12 Permanent interactive components of this thematic exhibition and you access it after having enjoyed several of the interactive activities offered. In a bubble wall are placed two screens, called Get Bubble-ized! and Be Part of the Secret! likewise, The attraction incorporates depth-sensing cameras with Kinect sensors from Microsoft that make when someone approaches their image is captured in 3D and transformed into carbonate representations with effervescent bubbles.
Kinect technology is also present in other interactive experiences of this museum. Its sensors are used in attractions such as The Secret Formula Security System Drawer or on the 22 inch Live Positively Portrait Wall.
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