The American network ABC National joins the power of digital signage with a DooH network

The division of the American television network ABC, Regional Sports & Entertainment, adds to the communicative impact of digital signage with the implementation of a DooH network with quality content and commercial exploitation in partnership with Branded Cities Network.

ABC Regional Sports & Entertainment, ABC National division, and the marketing company Branded Cities Network will launch a digital out-home network (DooH) of Led screens in places of maximum affluence in the main cities of the United States.

The sales and marketing agreement of this digital signage network between both companies has been signed by John Watkins, president of ABC National Television Sales, and Steve Ellman, President and CEO of Branded Cities Network.

Although at the moment the number of screens that will form this network has not been made public, the chain already has a DooH network in such emblematic places as Times Square. The company's main strategy is to provide quality content of interest to citizens, In parallel to the advertising exploitation of this circuit of screens.

One of the objectives of this network of digital signage is that the public can interact with the proposal of content and promotions, What is a new innovative application in outdoor digital advertising and reach the maximum possible groups.

This strategic digital alliance adds as an exclusive supplier for this network to Panasonic Corporation in North America to strengthen the technological and content capabilities of this network.

For John Watkins, president of ABC National, "This strategic alliance with BCN will enable our chain to grow rapidly in key U.S. markets with Panasonic's latest cutting-edge technology.. The Branded Cities brand growth strategy is an example for the ABC team, and together it will allow us to expand into different markets in the U.S., with the participation of as many consumers as possible".

In this line, Steve Ellman, President and CEO of Branded Cities Network, ensures that "the united teams of BCN and ABC will efficiently market their digital signage assets in an innovative way and with relevant initiatives, quality and entertaining to offer consumers the possibility to participate with us".

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