YCD Multimedia presents its new platform Advertising Retail Merchandising RAMP 5 for digital displays

Rated as the next generation of dynamic retail advertising, YCD Multimedia has presented RAMP 5, that introduces HTML templates 5 for better commercial management on digital screens.

YCD Multimedia has presented RAMP 5, the new version of its Advertising Retail Merchandising platform that the company describes as "the next generation of advertising for the retail sector", as it combines campaign management capabilities on dynamic advertising digital displays with HTML5 support.

This platform provides greater flexibility, scalability and ease of use thanks to the introduction of HTML5 templates that, as they point out from YCD Multimedia "open a world of dynamic and flexible content creation options. With RAMP HTML5 Player, Campaigns and menus can now be viewed on most devices for all types of applications, Creating more engaging experiences, profitable and in less time".

In this sense, updates to new campaigns, announcements, products and promotions can be managed faster with the new RAMP interface 5, Much more intuitive and able to differentiate prices and promotions according to the location and time of the campaign. These changes can be sent to a, to some or all network locations of preset displays to ensure that each system receives and deploys relevant updates on time.

likewise, Customers can manage their authorized corporate campaigns and make real-time updates based on local criteria, such as weather, events that occur in the locality, promotions in a specific store or by inventory levels.

RAMP 5 Not only has it improved the functionality for which it was developed: Optimize marketing workflows, but now allows retailers to create, Manage and deliver commercial campaigns and promotions of branded products throughout your chain of stores, with templates and multimedia content to update information on digital displays more easily and quickly.

Noam Levavi, CEO of YCD Multimedia in New York, notes that "RAMP 5 It is a version optimized to respond to market requirements with more scalable and open solutions. This marketing tool helps the retail sector achieve specific business objectives, Improving the management of digital marketing campaigns efficiently and more effectively, with measurable results".

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