McDonalds makes the most of mobility and rich media for his summer campaign

Under the name Time Extension, McDonalds has launched a campaign to communicate the time change in the summer months and for this he has used the rich media formats and the HTML5 standard.

Omd has helped McDonalds launch an advertising campaign, Called, Time Extension, where all the possibilities provided by the Mobile, to interact with consumers and communicate the daylight saving time of their restaurants.

and, for that purpose, McDonalds has made use of attractive rich media formats using the HTML5 standard. The goal is to generate engagement with the public and improve the consumer experience.

The planning developed by OMD integrates several mobile actions taking advantage of all the possibilities of the environment. Like this, the user has been segmented by the most consuming hours and days of mobile, being present on sites related to the target and related to the greatest activity they perform on mobile: check social media.

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