Denim Studio uses BrightSign technology for opening at Selfridges in London

Selfridges Mall designed an interactive experience, based on digital signage, to attract customers on the opening day of Denim Studio. BrightSign player and Samsung screens were used for this purpose.

In early June it opened at Selfridges Mall, one of the world's best-known and most avant-garde shopping malls located in London, one of the largest and most attractive Denim Studio for lovers of this type of clothing.

For its inauguration, the store was powered by solid-state media players BrightSign that were used to visualize the digital signage content offered in its four storefronts where screens have been installed Samsung of different sizes.

The multimedia contents were made by the firm Freehand while BrightSign XD230 players were supplied through the British company Pixels.

BrightSign solid-state players used in the Denim Study opening event were used to enhance digital content displayed in four of the center's storefronts.

Your main window, located on the corner of Oxford Street and Orchard Street, it became a photographic studio thanks to the eight screens that were installed and supported by BrightSign players. Two other windows incorporate a mix of vertical and horizontal screens offering a live Instagram stream with images of customers wearing their favorite jeans.

last, a fourth window viewed a video played in time lapses in the form of a loop with contents typical of the Selfridges RSS channel.

The contents that were broadcast on the screens for this event were made by Freehand.

Selfridges owns eight BrightSign players, supplied by Pixels, commonly used in their windows for sales events and, additionally, rents other BrightSign XD230 players to Freehand.

With this visual display, Selfridges hopes to attract customers and provide them with an interactive fun experience. Concept that Freehand has launched with BrightSign players. For Mike Fabian of Freehand this was the most obvious option since "the delivery of Full HD playback is very sharp. In addition, with BrightAuthor and the BrightSign network it's easy to generate and update content for players.

A space for denim lovers

The store has a space of 26.000 four meters and its catalogue integrates more than 11.000 pairs of jeans corresponding to more than 60 brands like J. Brand, Hudson Jeans, Stella McCartney, Black Denim and Victoria Beckham Denim, as well as more common ones like Lee and Levi's and some of emerging firms like 3×1, Black Denim and Kill City.

The store also offers different types of services around this type of garments such as self-service boxes, a suite of personal shopping dedicated to denim, tailoring to make modifications to the clothes in a guaranteed period of two hours and 18 testers with "total vision". likewise, has a digital service called Jeanius Bar, where customers can consult product information, Styles, expert advice on a giant touchscreen tablet.

This digital environment has been created with a social community character where customers are encouraged to share and interact with other users.

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