One more time, Christie uses her own video technology for one of her headquarters, in this case california Cypress, to cover two walls of the entrance hall with 108 MicroTiles 64 megapixels.

Christie California Arsenal Media

The first impression, absolutely visual, when someone comes to a site it can be decisive in many ways. If it's a technologically cutting-edge company, showing it publicly is almost obligatory, and so the multinational is doing it Christie at all its headquarters, where it installs its digital signage systems and for which it has received awards in important international competitions.

This time it's the headquarters of California, in whose lobby partners are received, customers and suppliers with a massive, dynamic video display that spans two walls, combining technology, architecture and artistic design.

Christie California Arsenal MediaThe project, carried out as on other occasions with Arsenal Media, SRM Architects and rp Visual Solutions, Used 108 Christie MicroTiles, that thanks to its modularity creates a unique design full of impact and visual dynamism in which corporate and artistic content is displayed, technology solutions and branded messages.

This creative canvas of 64 megapixels, with a total native resolution of 23,760×2.700 Pixels, which equates to thirty full HD sources, can be easily controlled with Arsenal Media's interactive tablet.

Christie Cypress California Arsenal MediaIn this sense, reception staff can control replay sequences and create welcome messages for customers, and the company's commercial department to use this large screen to even perform instant demonstrations in the lobby of Christie's California headquarters.

As Kathryn Cress explains, Christie's global vice president of marketing, "our main goal is to multiply the potential of MicroTiles and push the boundaries in terms of content standards, and I think we've done it spectacularly, with a high level of impact that a customer or partner expects when they enter the headquarters of a company with Christie's reputation and track record".

Seventeen ECU control units are required for the management and operation of this project, eleven high-performance PCs using Pandoras Box (Multimedia and Design Players Widget), Christie JumpStart and Vista Spyder X20.

[youtube]HTTP://youtu.be/t2bwTyPUUvE[/youtube]


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by • 5 jul, 2013
• section: Case studies, Digital signage, display, Signal distribution, business, Dynamic advertising