Skechers Improves Sales in Its Times Square Center Thanks to Dynamic Advertising

Daktronics has supplied the store that Skechers has in Times Square five outdoor LED screens and three static screens.

The shoe firm Skechers has remodeled its flagship store on the East Coast of the United States, located on the street 42 of Times Square. Five outdoor LED screens and three static screens, provided by Daktronics, offer a new image to the brand.

Skechers has installed a canopy with two high-resolution LED video screens and two bright with channel letters (channel letters) Backlit. It has also included an LED banner display and an LED video blade. The combination of the video system extends for more than 700 square meters and has a pixel separation of 10 mm and it exclusively advertises the Skechers brand.

Daktronics has also supplied a lighting system (ProPixel) which has been located under the canopy of the store and which brings a depth to the modern aesthetics of the design.

“The new LED screens have enhanced our Times Square store with their dynamic advertising screens”, comments Marc Rooney, Vice President of Retail Operations for Skechers USA USA. “We are very happy with the results we have achieved after the refurbishment, since this store has become one of the most popular destinations for tourists to do their shopping”.

 

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