Digital signage, axis of the project implemented by Cinema Scene Marketing in santikos theatres

Cinema Scene Marketing installs 92 screens at Santikos Theatres cinemas in the United States, a project that covers from the outside, the box office to announce the films and the schedules, the auditorium and the bar area.

The Overland Park-based provider of digital signage solutions (Kansas), Cinema Scene Marketing has carried out a complete installation of digital signage solutions at the Santikos Theatres Palladium AVX Entertainment center in Richmond (Texas). This project includes 92 digital screens located in different parts of the center such as the lockers, the outside, the restaurant, the office and the auditorium.

The Palladium AVX Entertainment is an installation that includes 22 Auditoriums, with a room for projection and sound systems, a bowling alley, several bars and a wide variety of dining options. Cinema Scene Marketing has supplied the digital signage platforms for the Santikos Theatres with the purpose of keeping its customers informed about the programming and events that take place in the center. In addition, the bar-restaurant area has screens with menus, food and beverages on offer.

“We strive to offer our customers a unique entertainment experience and Cinema Scene Marketing has proven to be a valuable partner for us”, explains Chris Prichard, Marketing Director and Deputy Director of Operations at Santikos Theatres. “Their digital signage offerings are flexible, dynamic and give us the possibility to offer our customers a unique experience “.

Cinema Scene Marketing has managed all aspects of this project, including hardware acquisition, installation and creative design. Among the most remarkable aspects of this project is the possibility of offering, on any of the digital screens outside, the programming of our rooms that include up to 30 movie titles, or the option to report on televised events, show the work of local artists or minimalist content incorporating food and images from drinks.

“What sets Cinema Scene Marketing apart from our competitors is our understanding of the theatre industry and the specific needs of our customers.,” comment Joe Ross, managing director of marketing of the company. “Santikos Palladium has become the realization of our vision of digital signage solutions in this type of environments. Our content management software provides the functionality and flexibility for all signage needs, from the box office with the screens where the movies are announced and the schedules, the auditorium or video screens “.

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