ADI installs a large DooH screen in the new Forever store 21 of Liverpool

A large DooH display of 26 metre, supplied by ADI, has been installed on the façade of the new Forever store 21 of Liverpool.

The city of Liverpool will have a new store of the Forever chain by the end of the year 21, located in Church Stret. and, although it has not yet been inaugurated, its façade already has a large DooH screen (Digital out of home) of 26 square meters, supplied by ADI, where third-party advertising provided by Ocean Outdoor.

With this great display from ADI, has tried to bring the New York atmosphere to one of the busiest streets in Liverpool. A replica of what the Forever chain has been made 21 has implemented in its New York flagship store, Forever 21, that has a giant interactive screen on its exterior.

ADI was hired by Royal London Asset Management (RLAM) since its solution responded to the needs that were required. "We had to combine our knowledge and experience with an innovative, high-resolution product that would address the architectural constraints of the project", explains Drew Burrow, ADI Business Development Manager.

ADI has provided a complete solution that includes the, Manufacture and assembly of the steel structure, the screen, The content delivery platform, as well as its maintenance.

This great 'digital billboard' is one of ADI's new designs in outdoor displays, with a thickness of 10 mm and LED front access.

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