An interactive video wall, that detects movement, attracts visitors to the World of Coca-Cola museum

Second Story installs a videowall, with Christie MicroTile technology, at the World of Coca-Cola Museum. This wall detects when someone is approaching and attracts their attention with effects of effervescent bubbles and gaseous shapes..

The World of Coca-Cola Museum, located in Atlanta (Georgia), wanted to transform the experience launched on one of the walls belonging to the Live Positively program (Living Positively) based on a static collage, for an interactive and dynamic video wall that was able to attract the attention of visitors. To carry out the project, the company returned to bet on the solutions of Second Story.

Before you deploy the new solution, this permanent exhibition had installed on this wall a large static collage where portraits of the people who had benefited from the Live Postitively program were shown.. Next to each photo was a phone that when it was taken down an audio testimony was heard..
It was a static installation that was unsuccessful., as it was not able to attract the interest of visitors.

For this reason, the museum decided to rehire the services of Second Story to transform this static collage into a dynamic wall, located between the exit of a theater area, showing a promotional film, and the tasting area where visitors can drink as many soft drinks as they want.

Christie MicroTiles

To achieve a dynamic environment, able to attract the attention of visitors, Second Story has implemented a transparent display of Christie MicroTiles that projects vividly colored images, bright and crisp, even in broad daylight.

This screen, that measures more than 22 meters wide, offers an interactive experience to visitors, showing them a large world map. The screen detects when someone is approaching and attracts their attention with special effects and encourages them to navigate through it. Visitors can move across continents and when they stand in one, the screen responds with a series of videos about people who have improved their communities thanks to the support of Live Positively, the Coca-Cola program.

An integration of four cameras with depth of detection make it possible for the screen to recognize the shapes of people passing in front of the screen. When someone passes through an interaction zone, attracts them with the special effects it produces and when they get closer, the content emerges and a video is played.

With this interactive experience, the World of Coca-Cola museum has achieved its objectives: that people are attracted to and examine the content that is displayed. In addition, it has also managed to redirect the traffic of the attending public to the theater room next door..

 

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