Mobotix focuses its National Partner Conference 2013 in its technological innovation to grow in the IP video surveillance market

La quinta edición de la Mobotix National Partner Conferente celebrada en Madrid ha contado con la activa participación del próximo CEO del fabricante alemán de soluciones de vídeo en red, that advocates a company based on technological value and innovation to grow.

more than 150 Distributors, Partners, resellers and business customers have attended the National Partner Conference 2013 of Mobotix, held these days in Madrid, which has had the presence of Magnus Ekerot, General Sales Director of the German manufacturer and appointed new CEO of the company from the next 1 October, As announced Digital AV Magazine.

With the welcome and presentation of the Director General for Southern Europe of MOBOTIX, who stressed the success of the National Parner Conference that the Spanish subsidiary launched five years ago, Magnus Ekerot explained the company's strategy, with the slogan of "MOBOTIX is different", to successfully face the IP video surveillance market in the coming years.

Ekerot highlighted the successful evolution of the German company, based on the investment in R+D of software that has merged with hardware. "Our core is technological innovation," he stressed.. We will never be a company that copies technology or makes cheap products, but we develop innovative, high-quality products, resolution and added value".

In this sense, This manager says that "video surveillance solutions are, mostly, very old and low cost, with low-resolution images that do not add value or reliability in security environments", and points out that this market will grow from the 17 to the 20 per cent per year up to 2020 "For the transition from analogue to digital, and not only because of issues of global terrorism".

Innovation as a differential

Speaking at the National Partner Conference 2013 held in Madrid, Ekerot explained the keys that differentiate MOBOTIX from the rest of the market, such as the development of decentralized IP video surveillance systems "where we are pioneers in network cameras that integrate everything: processor, storage, software, audio, video,… lo que supone un enorme ahorro y máxima garantía de seguridad, robustness, durabilidad y disponibilidad, sin mantenimiento”.

To this is added, among others, el desarrollo de “sistemas de alta resolución y calidad de imagen de hasta cinco megapíxel; lentes de todo tipo y para todas las necesidades que ofrecen imágenes panorámicas en HD con bajo consumo de ancho de banda; somos pioneros en poner en el mercado la primera cámara hemisférica del mundo, que muchos han copiado, pero sin la calidad de nuestra tecnología y hemos reducido dramáticamente las falsas alarmas y, therefore, el almacenamiento que se genera con ello”.

Otro de los diferenciales destacados por Ekerot ante los asistentes fue las ventajas del software gratuito MxControl Center de Mobotix, "that allows one of our customers to control up to 8.000 cameras", and the company's app (also free) to control and monitor MOBOTIX equipment through smartphones, tablet, Etc.

Strategic objective 2020

In his meeting with the media, Ekerot explained that the strategic and commercial development of the company is based on four focuses: Organic growth "We're not going to buy companies to grow"; geographical expansion in growing areas "such as Spain, where we plan to invest resources in technical personnel, support,..." and emerging "such as the Asian and Latin American market"; Operational excellence, and marketing actions "that help our partners in business development".

The one who will be the new CEO of Mobotix AG also pointed to the strategic development "to create a platform of video surveillance solutions" and referred to the celebration of international events such as Light&Building 2014 and Security Essen to introduce new product developments.

Mobotix AG, which occupies the sixth position in the IP video surveillance market, It focuses its growth "on technological quality and added value in facilities and services, Not in the price, emphasizes this manager,. It's not about achieving volume by price, NOT OUR FOCUS. We achieve our margin with our technology and services, and the future is positive".

Otro de los focos estratégicos es el canal y, chiefly, su formación “para que comprendan la rentabilidad de nuestra tecnología y su flexibilidad”, puntualiza Ekerot, que precisamente como director general de ventas de Mobotix AG fue responsable de la puesta en marcha del primer programa de partners para la compañía.

Durante los dos intensos días de la National Conference Partner 2013 in Madrid, se han celebrado ponencias técnicas, workshops y presentación de casos de éxito de partners basados en la integración con sistemas de Mobotix, así como la tradicional ceremonia de premios a los distribuidores más destacados.

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