Broadcast IT Experience kicks off at the Feria de Madrid Convention Center

Broadcast IT Experience brings together today and tomorrow more than 3.800 Professionals registered around three major nuclei of debate: hybrid TV, Multichannel and Ultra High Definition sound.

At the Broadcast IT Experience conference, that are being held today and tomorrow at Feria de Madrid, About thirty leading experts are addressing all issues related to the new hybrid television and OTT services, Outlining what the future holds, increasingly present, of the television medium.

more than 3.800 Professionals have registered for these days, organized by IFEMA in collaboration with Panorama Audiovisual, that take place at the North Convention Center of Feria de Madrid.

In a few years, Technological evolution has reconfigured the television ecosystem, changing consumer behaviour and the current market situation, where telecommunications companies have an important role to bring content to the viewer at any time, Place and device. En estas jornadas se intentará dar respuesta al papel que están jugando las telcos en el futuro del medio o como el desarrollo de servicios OTT incide sobre los operadores

Lluís Borrell, One of the audiovisual professionals with the greatest international projection and more than two decades of experience in the sector, ha sido el encargado de abrir Broadcast IT Experience centrando su intervención tanto en la TV lineal como no lineal y analizando las perspectivas comerciales y regulatorias en Europa.

Hoy al frente del área de Media de Analysys Mason a nivel internacional, Borrell cuenta con un extenso currículum que incluye proyectos en mercados de fuerte crecimiento, como la banda ancha, así como en el mercado de medios de comunicación tradicionales y digitales (DDT, DTH, cable, IPTV y televisión por Internet).

En la mesa redonda titulada Anycast, Anywhere, Anydevice ha sido posible intercambiar impresiones y puntos de vista por parte de Álex Mestre, director de Marketing Estratégico en Abertis Telecom; David Lecumberri, CTO de TotalChannel; Nico Muñoz, director de Desarrollo Corporativo en Havas Media; Miguel Pingarrón, Director of Business Development of SES in Spain; Fernando Soto, Director of Customer Management at Movistar TV; Gonzalo Guerra, account Sales Media at Atos; and José Luis Vázquez, president of the Spanish Association of Interactive TV Companies (Aedeti).

Jesus Solana, Director of the Telco Division, Digital Media & Broadcast on Cisco Spain; Pere Vila, Chief Technology Officer, Innovation and Systems of the RTVE Corporation; José María Casaos, technical director of Atresmedia Televisión; and Pablo Romero, Content Director at Yomvi (PRISA TV) they also participate in these conferences contributing their vision on the television of the future.

One of the great international gurus of the sector, Paul Lee, Head of Research, Technology, Deloitte Media and Telecommunications, and Luis Jiménez Guerrero, Media Managing Partner at Deloitte Spain address the trends that hybrid television will experience in the coming years.

Read, Specialist in the analysis of current trends in the technology sector, Media and telecommunications, Financial Times columnist and author of five books (among them, Convergence Conversations and Digital Dilemmas), will address with Luis Jiménez Guerrero the future of connected television, from the point of view of accessing networked content directly from the TV, the introduction of new interactive services and new business models.

Other articles on Broadcast-IFEMA-