Amscreen introduces its digital signage technology and OptimEyes in the network of gas stations Tesco in the United Kingdom

The multinational Amscreen, owner of the largest DooH network in Europe, has signed an agreement with the company Tesco to introduce digital signage technology in its network of service stations in the United Kingdom, incorporating OptimEyes audience measurement technology.

more than 450 service stations that Tesco has distributed in the United Kingdom will now have digital signage screens, fruit of the agreement with Amscreen, company that owns the largest DooH network in Europe so far, and with the London agency Dunnhumby, to offer informative and promotional messages to the customer in real time.

One of the novelties of this network of digital signage in Tesco gas stations is that it will be the first time that the OptimEyes audience measurement technology developed by Amscreen in collaboration with Quidivi (see news in Digital AV Magazine) that allows to determine automatically through digital screens basic demographic data, such as gender, age, date and time and audience volume viewing content.

This measurement system, that uses a video sensor hidden on the screen, provides agencies with information about their audience profile to deliver more measurable and effective campaigns to advertisers, as well as to create on-screen content of interest to Tesco customers at the right time and place.

Amscreen, based in London, will be responsible for the marketing of content of the Tesco digital signage network in its 450 service stations, for which an audience of more than five million adults per week is estimated, according to data from this company.

This is how Simon Sugar explains it, CEO of Amscreen: "we believe that our flexibility, reliability and measurement capacity has achieved this partnership with Tesco, as we can now offer several dynamic digital advertising solutions to attract potential advertisers".

For its part, Peter Cattell, responsible for Tesco's service stations", "We are always looking to work with partners who offer us innovative ways to improve the customer's shopping experience., and the dynamic network of screens provides us with the perfect means to achieve this, with the ability to adapt content in time and location, which is beneficial for customers and a great business opportunity for us".

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