Techex and dZine: new dynamic advertising techniques and intelligent programming with DISplayer Eco

The developer of digital signage solutions Dzine has incorporated new SmartScheduling and target advertising techniques in its applications and dynamic digital advertising solutions, marketed by Techex.

In order to target commercial content at the right time and to the right audience, the Belgian developer dZine, represented in the Spanish market by Techex, has incorporated target advertising techniques to perform dynamic targeted and proactive digital advertising.

The application of this technique is based on the integration of a camera on the screen that detects gender, age and number of people viewing a dynamic digital advertising display using dZine's audience measurement plugin, installed in the DISplayer of this company.

Combined with content logging, this system performs the statistics that indicate to the client the age and sex of the people detected by the camera, together with the commercial or promotional content that has been displayed at that time.

As they point out from dZine, "This opens up a new dimension in marketing measure tools., linking the displayed content to the demographic composition of viewers at a certain point in screen time".

For this, facial recognition techniques and audience measurement are used., that detect with high precision the gender and age of the audience that views the ad at a given time, and whose results are used to perform intelligent programming or SmartScheduling, which is a process that, based on these measurements, changes content playback in dZine's DISplayer in real time.

For example, in the event that the male gender is the nominating demographic group, content can be changed to a men-only content. SmartScheduling allows you to further target messages to the group of viewers in front of the dynamic advertising screen at a specific time. To maintain privacy, this system does not record people and identification data is not extracted in a unique way, but as a group.

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