The Dutch multinational Royal Philips has released her new brand and future strategy image focused on the creation of technological innovation at the service of people: ‘Innovation and you’, which is also based on a new corporate image, Much more modern.

Philips innovation and you

Research and technological innovation for and at the service of people define the new brand and business strategy of Royal Philips, bajo el lema ‘Innovation and you’, that has also designed a new corporate image in its logo more consistent with this philosophy.

This has been presented worldwide Frans van Houten, Royal Philips CEO: “Innovation has been part of our DNA since we present our first bulb, more than one hundred twenty years ago. We believe that the new brand positioning reflects much better Philips's mission to improve people's lives through significant innovations. As technological company, Our commitment is to offer innovation that promotes our future growth and is relevant to people ”.

Philips HealthThis philips objective focuses, In the words of his CEO, in that “we will make health care more affordable and accessible through innovation. Our energy efficient LED lighting solutions will improve people's well -being and make a more sustainable place from the world. Our locally relevant consumer products and services, They will improve people's lifestyle, your health and well -being. This is what our brand represents ".

To publicize this new brand positioning based on innovation to improve people's lives, The company has developed the ‘Innovation and You’ digital platform, Based on videos with real stories that show how some people and sectors have improved the quality of life with the innovations of the Dutch company; as dynamic and relaxing LED lighting at the Children's Plant of a Hospital; The ultrasound system guided by MR-HIFU magnetic resonance to treat tumors, etc.

All this is part of the Accelerate program! launched by Philips to adapt and transform into a more agile company, dynamic and proactive, Focused on innovation to health care, The lighting and well -being of people.

New logo adapted to digital times

Philips new logo

This change has also been accompanied by the design of a new corporate logo of the firm, more adapted to the new innovation times and digital and mobile channels, But maintaining traditional elements of the company, in whose design partners have worked like Interbrand, Ogilvy y OneVoice.

The company has made a social media campaign to arouse the interest of consumers and companies, With the creation of the Uncover Philips website, in which the logo was gradually discovered; hidden with some 50.000 gray pixels that varied in color every time a user shared the image on social networks.

Philips new logo


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By • 15 Nov, 2013
• Section: Display, Lightning, Business