The chefette restaurant chain bets on itsenclosure menu screens

Chefette is committed to digital signage and installs Itsenclosure's ViewStation LCD panels in its establishments.

More and more quick-service restaurants have opted for the implementation of digital menu boards in their establishments. Digital signage is making its way into this market, Given the great benefits it offers, such as its power to attract customers or the ease it provides when it comes to changing products and menus quickly.

Chefette's restaurant chain has been one of these businesses that has opted for digital signage. It is a family-owned business located on the island of Barbados that transitioned to digital menu boards in the early 2000s. 2013 in order to modernise its establishments and strengthen its brand image.

This quick-service restaurant chain has 14 establishments in the Barbados area operating under the Chefette brand and two others under the Barbecue Barn brand.

Chefette made the decision to implement this type of solution both inside and outside the establishments. “We wanted our brand to be at the forefront of technology and for our restaurants to offer a modern look. I think we've achieved this with the addition of the new outdoor digital menu boards”, explains Ryan Haloute, CEO of Chefette.

Being located on a Caribbean island, Chefette needed a solution that, abroad, It will withstand the humid environment of the sea, as well as high temperatures. Itsenclosures was the company responsible for supplying and installing the digital menu boards.

Itsenclosures installed ViewStation QSR triple screens in its 10 Drive-thru locations. These screens were customised with Chefette's colours in order to reinforce its brand image.

Inside the establishments, Chefette features LCD boards 46 Vertically oriented inches for great flexibility to provide a complete dining experience for customers. In addition, With these audio-visual systems, Chefette can keep her customers, Employees and visitors informed about services, Brand Events & Promotions.

Another advantage is that changes can be made at night so that work during working hours is not interrupted.

From the installation, Chefette has measured the impact that the installation of these digital menu boards has had and the results have been positive. These screens provide a more modern image, The time it takes for the customer to order has decreased, as well as the waiting lines for customers to receive their order.

To keep up with the growing demand for outdoor digital menu boards, Itsenclosures recently announced his family of ViewStation Second Generation QSR.

The ViewStation QSR product line is available in many configurations to meet the specific needs of each restaurant group. A single display enclosure is available for pre-sale marketing displays, while two and three display configurations to support a full QSR menu.

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