The channel of digital signage and TV of Hiperdino exceeds the hundred screens installed by Dj3 Canarias

With the recent opening of three new centers, the Canarian food chain Hiperdino already has a digital signage network that exceeds one hundred screens, that have been integrated into the hiperdino TV corporate television circuit, according to the project designed and executed by Dj3 Canarias.

The Hiperdino feeding group, based in the Canary Islands, has overcome the barrier of hundred screens of the digital signage network, integrated into the Hiperdino TV channel, after the reopening of three supermarkets located on the islands of Fuerteventura and Lanzarote.

This dynamic advertising and television circuit project has been developed and executed (from engineering to content production and management) since its inception by the specialist in digital signage and audiovisual systems Dj3 Canary Islands, based on the islands, in which Hiperdino has entrusted its "new concept of supermarket", as you have repeatedly reported Digital AV Magazine.

In the new centers of Dunas and Las Rotondas, on the island of Fuerteventura, and Valterra in Lanzarote, a total of 47 professional range displays from NEC Display Solutions that, added to those already existing in the rest of the circuit of this power chain, represent a total of 115 screens displayed in 2013 by Dj3 Canarias.

Touch systems and integrated audio

As in the rest of the Hiperdino chain, estos nuevos supermercados también cuentan con sistemas táctiles para la gestión y monitorización de turnos en las secciones de alimentos perecederos, tecnología de voz virtual para la generación de mensajes asociados a las campañas y avisos ad hoc, así como canales de música ambiente integrados con la programación del canal Hiperdino TV.

Una de las novedades que Dj3 Canarias ha incorporado a esta red de publicidad digital dinámica con la apertura de los nuevos centros es la posibilidad de que los clientes puedan visualizar en las pantallas desplegadas en cada supermercado Hiperdino los precios de oferta y su comparativa con los de la competencia.

In this sense, los clientes cuentan con un nueva forma, totalmente transparente, to offer information that helps them in the decision-making process at the time of their purchase, that also saves them from having to move to other surfaces or spends time comparing prices. All content on this channel is displayed in three languages, Spanish, English and German, to respond to the type of public that comes to these centers.

Following the food chain's goal of offering an innovative shopping experience, comfortable and pleasant to your customers, and coinciding with the start of the Christmas campaign, a specific musical thread has also been incorporated for these dates in order to enhance the festive and endearing character of these parties.

Other articles on DJ3 Canary Islands, Hyperdino