BrightSign players manage seven hundred screens of China's largest luxury car showroom

AKD Luxury Cars Mall, company specialized in high-end second-hand vehicles, is using 350 BrightSign digital signage players to manage the contents of the seven hundred digital screens installed in the largest car dealership in China.

Opened in 2013, This huge showroom, Also known as the high-end car shopping center, with 120.000 square meters of surface area, can house 3.000 Luxury vehicles, of brands such as Mercedes Benz, BMW, Porsche, Lexus, Land Rover and Audi, including some exclusives like Bentley and Lamborghini, that meet the demands of hundreds of buyers and visitors.

As William Ng explains., responsible for this center of AKD Luxury Cars, "Our customers are aware of the level of design, quality and luxury offered by AKD in this center, providing them with a first-class and innovative car buying environment that compares favorably to an exclusive shopping mall.".

With this idea and using the latest visualization technologies to improve the experience of its customers, Those responsible for the center chose to install seven hundred screens of 42 Inch, distributed in the five floors in which the installation is structured; all synchronized to display video content from the luxury brands represented.

"As one of the world's best-known independent dealers of high-end pre-owned cars," said William Ng., We have designed an innovative space in which we welcome our visitors and the representatives of the vehicle manufacturers who come regularly to this center and who hope to find an exclusive and creative environment that does full justice to the high quality engineering they offer in their vehicles".

Commercial and technological vision

To achieve this, The company contacted CAS Group, Digital Signage Solutions Integrator. "AKD wanted to create an impression of innovation and realism in their showroom with the displays., So it was absolutely essential that every screen worked perfectly every day.. With more than one hundred visualization systems on each floor, whether one is empty or not perfectly synchronized with the rest of the network, The image and efficiency that is given is fatal. That is why we recommend the HD220 player from BrightSign to ensure that reliability", explains the head of CAS Group.

One of the advantages of these management systems is that synchronization is simple to set up through file networking provided by BrightAuthor content management support software.. The content is stored on an SD card in the player and regularly updated from the central server via the showroom intranet.

In this sense, AKD Luxury Cars has created content sources in collaboration with the manufacturers of the vehicles it sells at its center, as well as its own promotional and informative content displayed on the network of seven hundred screens.

Synchronized installation

The network of seven hundred screens of 42 Inches of this innovative luxury car mall have been mounted on the front and rear of each pillar of each floor of the showrooms..

The screens work thanks to 350 digital signage players from the North American manufacturer BrightSign, In such a way that every two screens are connected through a 1×2 HDMI splitter for network-wide synchronization.

On each floor of the center, that has a hundred screens, The visitor or potential buyer is shown a certain and own content, that is identical and synchronized on each screen of the same.

Synchronization between screens is flawless (99,9% in the tests carried out), since each one shows the same video at exactly the same time, and is controlled, syncs and updates via exhibition intranet and BrightAuthor software. Players are small enough to easily hide in the pillars, after each screen.

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