Lady Gaga infiltrates the paintings of the Louvre by the hand of BrightSign in the exhibition of Robert Wilson

BrightSign's digital signage players power the screens that bring to life the video-portraits that Robert Wilson has made for his Louvre exhibition. In these, Lady Gaga takes on the personality of some of the most celebrated paintings on display at the museum..

The designer, Stage director and artist, Robert Wilson, has held an exhibition at the Louvre Museum in Paris entitled "Living Rooms" and where he tries to highlight his avant-garde vision of art. An exhibition in which Lady Gaga becomes the protagonist of a video-portrait series where classical art is fused with the most innovative techniques.

Portraits that come to life are on display on the walls of the Parisian museum, where the pop singer replaces the characters of famous paintings such as Mademoiselle Caroline Riviere, portrayed in 1805 by Jean Auguste Dominque Ingres, The death of Marat, the head of St. John the Baptist painted in 1507 by Andrea Solari or a Japanese-inspired portrait showing Lady Gaga tied up and suspended in the air. Wilson uses the recreation of Solari's painting to capture and superimpose on small screens different effects and transparencies.

For the staging of this exhibition, that has been open since last November 2013 and will close its doors this weekend, Robert Wilson has had the help of the company Dissident Industries. In different rooms of the Louvre have been installed the screens where these video-portraits are shown that come to life and capture the attention of visitors as is the case of the large 'painting' placed in the Sala de la Maquette where Lady Gaga, dressed in Caroline Riviere's empire costume cries, Open and close your eyes, while a bird in the distance crosses the painting.

It is a whole recreation in which digital signage media players of BrightSign have played an important role, since they are responsible for feeding these screens. This exhibition draws attention to the juxtaposition between modern artistic techniques and classical works of art, giving rise to a provocative interpretation that blurs the boundaries between traditional art and modern pop culture.

To carry out this project have been used 17 BrightSign XD230 digital signage media players that power LCD and plasma screens distributed throughout the museum and provide video from 50 minutes with the compositions made of the portraits, Process that loops continuously at times when the museum is open.

Other articles on BrightSign