JCDecaux and Arena develop a sensory marketing campaign for Cacaolat in the canopies of Barcelona

When passers-by approached the canopy, were immersed in an experience of dispersion of aromas with the smell of cocoa smoothie. Esta es la campaña publicitaria en mobiliario urbano que JCDecaux y Arena Media han desarrollado para Cacaolat en Barcelona.

Cacaolat wanted to carry out an outdoor marketing campaign where aroma was the key element. Their goal was to show the pleasure of their products represented by the smell of their cocoa smoothie..

To achieve this, worked with the agency Arena Media and the outdoor advertising firm JCDecaux who have developed a sensory experience in street furniture, taking as support the canopy located in the Plaza de Catalunya in Barcelona. The technology used in the stand allows the smell of Cacaolat to spread throughout the canopy. An experience, that according to its creators, is the first of its kind to be carried out for advertising purposes in urban furniture nationwide.

The olfactory marketing campaign, that sought to liven up the wait of users while waiting for the bus, has been carried out during the week of 18 to the 24 February.

This outdoor campaign, which has been launched under the slogan 'Do you know the aroma of pleasure?' has been completed with an opis circuit in Barcelona and the metropolitan area to publicize the graffiti of illustrator Aleix Gordó Hostau, which covers the new headquarters of the Cacaolat center.

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