Amazing 3D mapping on water with PointCloud Media's Raylight4D system

Video projection specialist PointCloud Media has used its Raylight4D system to perform a stunning 3D mapping show on the surface of a swimming pool, specifically the Sheraton Waikiki hotel in Hawaii.

The owners of the Sheraton Waikiki hotel in Hawaii have decided to apply 3D video projection and digital signage technology in their establishment in an unconventional way for their guests: The hotel pool, in which graphic figures of the customers were superimposed, of the hotel and its services.

For this project they hired the services of the video projection specialist PointCloud Media and its Raylight4D mapping system, that the company uses on all types of surfaces and spaces, expanding the experience and possibilities of this technology to attract the attention of viewers.

Raylight4D is a custom hardware and content solution, Tailor-made for the surface of the pool at each site, that uses the possibilities of projection systems to display bright images, saturated colors and animations as a new business opportunity.

In this sense, the wide availability of pools and their sizes in combination with 3D mapping opens up new opportunities for themed events and branding activities, especially in hotel and resort settings, to create experiences with a high visual impact on the audience.

As Alan Demafiles has pointed out, Vice President of PointCloud Media, "The project at the Sheraton Waikiki hotel in Hawaii shows how 3D video projection technology on this type of surface 'breaks' the noise of traditional marketing to create high-impact and longer-lasting brand experiences".

Image quality and cost savings

On this occasion, the company used a single DLP projector, specifically the Digital Projection firm. "One of the advantages over these surfaces is that the ambient light above the water does not affect the projected image and the contrast ratio is quite good," explains Demafiles, achieving very good results with fewer projectors and, therefore, it is much cheaper".

In addition to having a large surface area for cartographic projections, "Comparable to those made on the facades of large buildings, but without the permit requirements to carry them out; The reflections of the water and the atmosphere and colour around the pools offer an added element to the projections, eliminating the dark lighting that buildings normally have, sharp edges, The Crystal,… which can hinder quality 3D projection", Demafiles emphasizes.

In addition, the Raylight4D system is "scalable and can be applied not only in swimming pools, but on a wide variety of water surfaces, including lakes, waterfalls and aquariums", points out the PointCloud Media executive.

[YouTube]HTTP://youtu.be/HcVzmvzGGys[/YouTube]

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