Amazing 3D mapping over water with PointCloud Media's Raylight4D system

The specialist in video projection PointCloud Media has used its Raylight4D system to make an amazing 3D mapping show on the surface of a pool, specifically the Sheraton Waikiki hotel in Hawaii.

The owners of the Sheraton Waikiki hotel in Hawaii have decided to apply in a surprising way for their guests the technology of 3D video projection and digital signage in their establishment on an unconventional surface: the hotel pool, in which graphic figures of the clients were superimposed, of the hotel and its services.

For this project they hired the services of the specialist in video projection PointCloud Media and its Raylight4D mapping system, that the company uses on all types of surfaces and spaces expanding the experience and possibilities of this technology to attract the attention of viewers.

Raylight4D is a custom hardware and content solution, tailored to the pool surface of each site, which uses the possibilities of projection systems to display bright images, saturated colors and animations as a new business opportunity.

In this sense, the wide availability of swimming pools and their sizes in combination with 3D mapping opens up new opportunities for themed events and branding activities, especially in hotel environments and resorts, to create experiences of high visual impact on the audience.

As alan Demafiles has pointed out, Vice President of PointCloud Media, "The project at the Sheraton Waikiki Hotel in Hawaii shows how 3D video projection technology onto these types of surfaces 'breaks' the noise of traditional marketing to create high-impact, more lasting brand experiences.".

Image quality and cost savings

This time, the company used a single DLP projector, specifically the firm Digital Projection. "One of the advantages over these surfaces is that the ambient light above the water does not affect the projected image and the contrast ratio is quite good," explains Demafiles., achieving very good results with fewer projectors and, therefore, it's much cheaper".

In addition to having a large area to make cartographic projections, "comparable to those made on the facades of large buildings, but without the permission requirements to perform them; the reflections of the water and the atmosphere and color around the pools offer an added element to the projections, eliminating the dark lighting that buildings normally have, sharp edges, the glass,... which can hinder a quality 3D projection", emphasizes Demafiles.

In addition, the Raylight4D system is "scalable and can be applied not only in swimming pools", but on a wide variety of water surfaces, including lakes, waterfalls and aquariums", points out the director of PointCloud Media.

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