Vitelsa Group provides audiovisual technology to Gadir archaeological site

The museum dedicated to the Phoenician archaeological site Gadir, which is scheduled to open next April, it is a project that has been endowed with the latest audiovisual advances, simulation and augmented reality thanks to the collaboration of the Vitelsa Group.

The Phoenician archaeological site Gadir is Cadiz's new tourist bet, the oldest city in the West. This site is located in the historic center and was discovered nine meters deep at the start of the works of the Puppet Theatre 'La Tía Norica'.

After twelve years of archaeological work, the site plans to open its doors to the public next April, becoming the most important in the western Mediterranean and a reference centre for researchers.

This project, presented in the last edition of Fitur, which was held between the 22 and the 26 January in Madrid, is CadizVitelsa's new tourist bet. An initiative that the Vitelsa Group has carried out in collaboration with the Institute for, Employment and Training (IFEF) Cadiz City Council, developing the museum plan, architectural plan and technological project that will help to know in an innovative way the daily life of Phoenicians in ancient Gadir through the use of advanced technologies.

The museum shows the evolution of Cadiz since its founding in the ninth century a.C. as a Phoenician settlement aloft on the island of Erytheia, until its consolidation as a Roman city, going through its total destruction in the 6th century a.C.

Immersive experience with AR

Based on the ruins found, the three-dimensional reconstruction of the crossing of two paved streets and eight houses of the former Phoenician settlement has been carried out, for which the advice of renowned archaeologists has been provided on techniques for the protection and consolidation of fragile building materials used.

As an entry point to the museum is a small auditorium where visitors view on a high definition and large format screen a recreation of evolution and life in the settlement. likewise, Matam's story is tell, the Phoenician who died in the great fire that devastated the settlement in the 6th century a.C. and whose image has been reconstructed by forensic techniques from the remains found in the site.

From this auditorium visitors can take a panoramic view of the museum and start their journey on a blown walkway that crosses the entire site.

Along the way, visitors dive into the Gadir city of 3000 years through innovative augmented reality technology, where through strategically located monitors they are offered information of interest integrated with the elements that the visitor views at all times.

In addition, highlight the architectural and urban details of the ruins by using spectacular lighting, that helps create a mysterious halo that immerses the visitor on a magical journey through time.

in parallel, a large audiovisual installation of more than 13 meters allows you to attend to the evolution of the city, from its Phoenician origins to its consolidation as a Roman city.

Thanks to high-resolution virtual reconstructions, presented through high-luminosity synchronized projectors, visitors can visualize the evolution of the city from the geographical point where the site is located, thus becoming a privileged spectator of the course of Gadir's story.

This new archaeological center will be integrated into the Phoenician Cities Route, where Cadiz already works in collaboration with other Spanish cities with relevant Phoenician presence such as El Puerto de Santa María, Ceuta, Cartagena and Ibiza.

The project, co-financed through the ERDF European Regional Development Fund (European Union) and the Provincial Council of Cadiz, joins the set of tourist attractions of a city that is already the second port of the peninsula in number of cruises.

For the Vitelsa Group this new project of high historical value is a new reference in its extensive experience in the creation of, design and implementation "turnkey" of museum and exhibition projects. Your experienced creative team, architecture and engineering is able to devise, design, produce and execute content and technological solutions applied to culture, leisure and entertainment, based on a global approach that combines creativity in design with specialized management of complex technology and a high level of service and responsiveness.

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