JCDecaux consolidates its leadership in DooH after acquiring Cemusa from FCC for 80 millions of euros

The French multinational of external communication JCDecaux has positioned itself at the head of the DooH market after acquiring its urban furniture subsidiary from FCC, Cemusa, by 80 millions of euros, After months of negotiations.

As I announced a few months ago Digital AV Magazine, The street furniture company Cemusa, division of FCC, It will pass into the hands of the French advertising group JCDecaux, after reaching an economic agreement worth 80 million euros since negotiations began last February, and prior approval by the National Securities Market Commission (CNMV).

According to the FCC statement and the testimony of its CEO, Juan Béjar, This agreement to acquire its subsidiary Cemusa is part of the company's strategy to reduce its debt, while opening up new development opportunities in outdoor digital advertising with one of the international reference groups in this market.

In this sense, JCDecaux also consolidates its global expansion plan, following the recent acquisition of the 85% of the Mexican group Eumex, specialized also in street furniture in the DooH market, and that is now reinforced with Cemusa, with presence in 41 Spanish airports and whose systems extend, as well as in Spain, to Portugal, Italy, United States and Brazil.

According to the data of the statement, the company Cemusa, founded in 1084, contributes to the French outdoor advertising multinational more than 71.000 installed items and revenue of 142 million euros at the end of its fiscal year 2013.

For its part, JCDecaux is one of the leading outdoor advertising groups, especially in Europe and the Asia-Pacific area, present in 150 International airports, as well as in other means of transport, as a metro (Madrid is an example of this), Buses and trains, with more than 280 contracts. In total, The company has deployed 434.700 Advertising panels, of which 199.600 correspond to Europe.

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