JCDecaux creates an advertising campaign, based on augmented reality, to promote Pepsi Max

For a few days, different locations in London became the nerve center of the promotional campaign that JCDecaux carried out for Pepsi Max. In New Oxford Street, augmented reality was chosen, while southbank and Canary Wharf offered a multisensory experience.

Pepsi Max has launched with JCDecaux Innovate, in collaboration with the OMD agency and Talon, an innovative advertising campaign at a bus stop on New Oxford Street (London) using augmented reality technology to promote the brand.

While waiting, passers-by could attend a surreal experience surrounded by meteorites, a Bengal tiger, Spaceships, robots and people descending from the sky floating in a balloon.

With the aim of creating a shocking and surprising environment, JCDecaux placed an external camera in the stop canopy and, using augmented reality techniques, projected the images that were displayed on the screen that had been placed at the stop and that simulated a glass window.

Sensory experience

Next to this advertising campaign, JCDecaux launched two other initiatives for Pepsi Max also in Southbank and Canary Wharf. The orThe aim was to engage consumers with an interactive, multi-sensory experience..

In Southbank installed a black cube of 9×9 meters that invited the public to enter and participate in a journey through the senses, an environment designed to deceive the eye, the ear, touch, taste and smell.

In Canary Wharf another black cube of smaller dimensions was placed that is previous that had as its mission to promote the experience that was going to be carried out in Southbank.

 

[youtube]https://www.youtube.com/watch?v=Go9rf9GmYpM[/youtube]

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