Bluecell moves the 'Like' concept of social networks to digital signage media

Bluecell launches 'Let's Like It', a device that makes the point of sale and traditional elements of advertising become an instrument of marketing and advertising. Allows you to show the preferences of the public on a website, digital signage support, social network or any means required by the advertiser.

The Spanish digital marketing agency Bluecell has released 'Let's Like It'. It is an innovative proposal that aims to break the barrier of digital by allowing street users to express their tastes and transfer them to the web, social networks or any digital signage support.

With "Let's Like It" the point of sale and traditional elements of advertising, like canopies, regain importance by becoming a powerful marketing and advertising tool, for the collection of information while glortolled by the figure of the prescriber and analyzing the degree of satisfaction of some customers who, also in the offline world, want to express themselves, actively participate in the purchase process, share your impressions and your experience.

More and more users are connecting to the internet and social networks via mobile. They use their smartphones to make purchases and recommendations or look for information online or coupons to then make their purchases in traditional shops. In this context, the "Let's Like It" device allows, in a simple and intuitive way, to make a link between different traditional marketing and offline sales devices as linear product sales, Exhibitors, Posters, physical products, merchandising... and the online universes that the advertiser or brand wants to generate as a website, social media channels, mobile apps...

The operation is simple, just associate "Let's Like It" with a product. The device is placed on the shelves or the counter of the store and connected to a computer with an Internet connection or via NFC to be able to transform all the information it collects to the online world. In this way, you can show the tastes of fans and people on the street on a website, mobile, digital signage, social networks or any other support required by the advertiser.

"Nearly four out of five Facebook users recognize that the number of likes on a product or service influences their final purchase decision. With Let's Like It we are offering manufacturers, advertisers and brands a new way to relate to their consumers and anticipate buying trends based on how users express themselves", explains Ángel Sopeña, CEO and founder of Bluecell.

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