The Diji-Touch interactive vending machine begins its massive deployment in the United States

Diji-Touch is a vending machine that combines vending with dynamic advertising and for this it incorporates a 46 "touch screen from Samsung, Microsoft Kinect sensors, NFC readers and the cloud platform of digital signage of BroadSign.

Mondelez International has announced that it will begin the deployment in the United States of its interactive food vending machine Diji-Touch in hospitals, Colleges and universities, as well as in other locations with a large influx of public such as museums and public transport stations. The objective is to promote and sell different brands such as Oreo or Sour Patch Kids and for this they will install, during this year, 1.500 Machines.

The promotion of brands will be carried out both endemically, with the products that are introduced into the machine, as non-endemic through different interactive experiences that will encourage the consumer to interact with Diji-Touch screens.

The interactivity of the Diji-Touch vending machine is offered via a touch screen 46 inches of Samsung which is accompanied by Kinect motion sensors from Microsoft and NFC readers.

The screen allows the user to select by touch the product they want to buy and while concluding the purchase, either with money or credit card, and exit the product, product information is displayed with 3D moving images of the packaging. likewise, When no one is interacting with her, The machine displays animated ads and also allows advertisers to introduce dynamic advertising campaigns that provoke interaction with users for which different gamification experiences are included..

I mean, The machine is prepared to display stream advertisements at the top of the screen while a consumer is making their purchase, and show full-screen ads when no one is using it.

It is a machine that fulfills a double objective: Serve as a support to promote sales of the products it incorporates and offer a secondary source of income from the advertisements inserted by the vending operators.

Cloud Content Management

For the management of the contents displayed on the Diji-Touch screen, Mondelez International selected LLC's digital signage cloud platform from BroadSign.

The BroadSign X platform was originally designed as a management system for media companies that perform out-of-home applications.. However, It is currently considered as a secure and reliable software for all types of digital signage experiences.

Michael Miller, Director of Foodservice Marketing at Mondelez, explains that they selected BroadSign's software because "it supports the interactive features of Diji-Touch and allows you to create unique connections with consumers".

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