Westfield Media Group transforms its shopping malls into digital touch storefronts

Boost sales and offer visitors a great digital showcase, made up of ultra-high-definition touchscreens, to facilitate their purchases is the proposal that Westfield Media Group, A reference developer of shopping centers in North America, has launched in these large areas, the last of these has been Westfiel Garden State Plaza, in New Jersey.

The latest technology of digital signage marks the innovative concept of shopping experience of the promoters of the North American shopping centers Westfield, than through its division Westfield Labs and with partners such as Daktronics, have installed large format and ultra high definition 4K touch screens so that their visitors can choose, Know and locate in real time the products offered in your establishments.

This developer has selected some of its shopping centers for this project of great virtual showcase, in which the visitor can interact with these interactive screens to know the price of a certain garment, The latest collection from your favorite brand, Select a specific product, Etc. and know exactly and in real time where you can buy it or in which mall store it is available.

The latest center that Westfield has incorporated into this project is the Garden State Plaza in New Jersey, where you have located large interactive digital storefronts on the 2 of this large area, Where are the fashion stores.

Double-sided interactive displays, with ultra high resolution LCD technology (4K) and touch technology, They have a size of about two meters high by six meters wide to be configured as a large virtual and transparent showcase, in which the ads of recognized brands and articles of all kinds of the stores of the shopping center are shown so that the user selects what he wants, while reflecting on their sides the architectural and design elements of the environment in which they are located.

As Westfield's own managers define "it is an interactive and very elegant lookbook that allows visitors to discover, Interactively and at the touch of a finger, The new products offered by retailers in the mall in real time, while it is also an impressive incentive to increase sales".

Images rotate on screens and visitors can select them, move them, Zoom in on details and view them in high resolution, Request product information, Know the latest news offered by the shops in the center, Discounts and promotions, Etc. When you are interested in any of the products, A map is displayed detailing exactly where you are and you can try it on, Touch... Bridging digital technology with the physical environment, and even sync your mobile device with screens.

Complete brand experience

Westfield Media Group offers all-in-one value propositions or comprehensive packages to foster complete brand experiences, so brands can master a digital visual landscape with style and elegance. With more 473 million annual visits in the 55 Shopping centers that the company has, mainly in the United States, as well as in Australia, New Zealand and United Kingdom, It has managed to configure a wide network of digital signage in all of them in which it offers direct access to its potential buyers and a target audience to retailers and advertisers.

This technology has been developed by Westfield's R+D laboratories, located in the San Francisco Bay Area and specialized in creating digital and technological experiences focused on the retail ecosystem.

The configuration of this digital network for shopping centers has had Daktronics as a technological partner and supplier of video screens of one and two sides, both LED and LCD of high and ultra high resolution already installed in the centers of Los Angeles, San Francisco, New Jersey and Chicago, as well as in six centres in Australia.

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