JCDecaux transforms its canopies and mupis with 'the power of Electro' to welcome Spider-Man the 17 April

On the occasion of the premiere in Spain of the film 'The Amazing Spider-Man 2: The Power of Electro', Sony Pictures Releasing Spain has launched an ambient media marketing action with the OMD agency in the supports that JCDecaux has in the most central places of Madrid and Barcelona, that have been adapted with lighting that recreates the effect of lightning while the user recharges his mobile.

The canopies and mupis that JCDecaux has in the center of Madrid and Barcelona have been transformed so that citizens receive the superhero Spider-Man, to promote the movie of Sony Pictures Releasing 'The Amazing Spider-Man 2: The Power of Electro', that will reach the Spanish screens next 17 April.

The development of this campaign has had the work of the agency Omd and with JCDecaux Innovate, JCDecaux's special actions department, that has used the sites of its Innovate Circuit, A group of exclusive supports of this company located in central areas reserved for the realization of special actions.

As in other actions, The marquees and mupis have been adapted to promote the film turning them into 'powerpoles' that allow the loading of smartphones and tablets (iPhone and Android). In addition, As in this film, the villain faced by the 'spider-man' has powers related to electricity, special lighting has also been incorporated into the supports that recreates the effects of Electro.

To achieve this charging capacity of the devices and generate in the user an innovative experience charging their mobile with 'the power of Electro', the usual protective glass of digital supports has been replaced by another polycarbonate to install the charging devices of the Barcelona company Yup!Charge with the two most used systems on the market: iPhone and Android.

While the user charges his device with the Yup!Charge on the stands, these simulate throwing lightning bolts and flashes of energy around the charger to create a surprising impact of Electro's powers that leaves no one indifferent., As can be seen in the attached video. In addition, This action, that will be active for two weeks, has been associated with the main social networks, with the appeal of being able to win a Sony Xperia mobile phone.

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