Sony's virtual goal faces the three best football strikers to promote Puma evoPOWER

Sony's Hawk-Eye technology together with its VPL-FH500L projection system is used by the sportswear brand Puma to create a virtual goal that serves as a platform to promote its evoPOWER boots.

At the beginning of the year, Puma started the promotional campaign for its EvoPower football boots and did so with an event held on 17 January in Barcelona in which strikers Mario Balotelli participated, Cesc Fàbregas and Marco Reus. The players demonstrated their skills and the performance of these boots by throwing the ball against a virtual goal developed by Sony especially for this occasion..

For the realization of this football simulator, Sony used its Hawk-Eye technology, the VPL-FH500L projector and the VPLL-Z4015 short-throw lens.

Players made their throws against a screen, that simulated a life-size football goal, of 7,3 X 2,4 meters and the simulator collected the power and accuracy of each shot made by the three football stars. With Hawk-Eye tracking technology it was possible to measure the speed of the ball and the point of impact of each penalty shot.. In this way, an immediate view of the shooting statistics of each player is achieved..

The sharpness and brightness of the images were projected with a WUXGA resolution thanks to the VPL-FH500L equipment that provides a color light output of 7.000 Perfect lumens for matches. In addition, This system offers high reliability and reduces maintenance needs, Lowers total projector lifetime costs in a wide range of demanding applications, from auditoriums to public rooms and shops.

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