BBVA Bancomer bets on digital signage to become the first branch 100% Mexico's interactive

Install a digital signage circuit, remotely controlled and showing a corporate and service television channel, in harmony with ATMs has been the bet of BBVA Bancomer, which has become the first fully digital branch in Mexico, thanks to BroadSign and Motions ADS systems, in the project integrated by Kolo DS.

The financial institution BBA Bancomer, one of the largest in Mexico, has opted for dynamic communication and digital signage technology to create an interactive and visual environment with its customers and visitors in the project carried out in the Perisur Shopping Center in Mexico City, a benchmark in Latin America in this environment.

For this project of great technological complexity, the bank contacted the integrator specialized in digital signage Kolo DS, that from the hand of partners such as BroadSign and Motions ADS has managed to capture the design and digital development that Bancomer wanted.

The first challenge was to design a curved LED screen to measure, with more than 27 meters long and 2,5 M. high, that covered the area intended to create the digital bank branch in this shopping center. This huge display has a 4K graphic resolution (Ultra High Resolution – UHD), that offers 4.480 base pixels by 416 pixels high, with 6 Mm. pixel pitch with SMD BlackFace LED, with 16 bits per actual color.

For its part, BroadSign has developed and synchronized the content displayed on the screen through its management software platform, installed in a rack prepared specifically for this project, with Intel Core i7 processor and redundant system to stream video uninterruptedly (24×7) if any incident occurs. In this sense, the system is programmed to shut down the entire installation in case the lack of power is prolonged and to restart when all is well, preserving the equipment from damage and always ensuring optimal operation.

The contents of the screen, that is managed remotely, has been specifically created to coexist with ATMs, the bank's ATMs and the phone integrated into the display to offer a unique experience in the customer who enters this digital branch, while meeting all the quality and safety standards demanded by the bank.

The solution is completed with a high quality sound system, composed of fourteen speakers of the Atlas model of Trust, distributed by this digital space.

As they point out from Kolo DS, "a bank not only seeks to offer its traditional services, but to be the reference point of the interior of the place. This is one of the objectives that were sought to achieve with this project and, No doubt, we have achieved it with this digital branch".

[youtube]HTTP://youtu.be/nsKNavpFEmE[/youtube]

Other articles on BBVA Bancomer, BroadSign, Kolo, Motions ADS, trust