JCDecaux inaugurates a digital signage circuit in the Bilbao Metro

The digital circuit infrastructure, which has just been inaugurated in Metro de Bilbao, has ten Full HD screens of 72 inches that have been installed on the platforms of the main stations of the city.

JCDecaux has expanded its digital signage network in the Spanish transport network with the installation in the Bilbao Metro of a digital circuit of ten screens that have been located in the main stations of the city: Casco Viejo, Abando, Moyua, Indautxu and San Mamés.

Each station has two screens of 70 Full HD inches located on the platforms, which is the area with the highest passenger traffic. To respect the original design of the Bilbao underground as much as possible, We have worked on a type of support developed for the environment (Oppis).

Metro Bilbao's digital circuit, that has just been inaugurated and whose project we already advance in Digital AV Magazine, has more than 90 million passengers per year and is geared towards brand advertising but will also offer daily service information and useful content for passengers.

This park of screens joins those already installed by JCDecaux in the Barcelona Metro and the Madrid Metro and allow the firm to reach a weekly audience of 2,7 millions of people. An offer that allows us to offer greater digital coverage to all advertisers who are exhibited in this new innovative medium.

"The inauguration of this circuit is very special for us.. Bilbao is one of the most modern and avant-garde metros in the world and we believe that the presence of our digital screens can help enhance those qualities that make it unique.. This circuit opens a range of communication possibilities both creatively and in terms of combining media for our advertisers", explains Jean-Louis Paccalin, co-CEO of JCDecaux Spain.

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