TMTFactory fuses on-screen interactivity and e-commerce technology in the FCBarcelona megastore

The ten Digital Locker screens of the FCBarcelona megastore now combine interactivity with buyers and the advantages of e-commerce at the point of sale to reduce waiting times in the stamping area, whose purpose of offering an experience called i-commerce, according to the project carried out by TMTFactory.

The services and consulting company for digital projects TMTFactory, responsible together with Leddream of the audiovisual project of the megastore of FC Barcelona, analyzed at the time by Digital AV Magazine, has taken another step to innovate the technological look of this busy space with the incorporation of e-commerce in this point of sale with the aim of reducing the waiting times of buyers, mainly in the area of stamping of the club's shirts, and improve the shopping experience.

This fusion between the interactivity offered by the ten Digital Locker screens, as well as the LED videowall of 15 metre, and the advantages of e-commerce at the point of sale is what TMTFactory has called the new 'i-commerce'. This interactive point of sale or Digital Locker allows you to integrate different hardware systems (digital touch screen, computer, payment terminal, printer and RFID system), with a modular software solution, as well as with the language and graph of FCBarcelona. The integration also goes through the complete connection with the stock, production, the logistics and accounting of this megastore.

The new interactive experience consists of ten digital lockers screens, that thanks to its touch technology allow customers to choose the equipment they want, size, the number of units, the chosen stamping and pay for your purchase on site thanks to the connection with the store's payment gateway. In just three minutes, they can pick up your order in the stamping area with the purchase ticket printed on the same Digital Locker.

For those responsible for the fcbarcelona megastore, the on-site incorporation of e-commerce with the screen system has meant a significant reduction in customer waiting times; greater control of stamping volumes and decrease in the volume of tares, which has resulted in the increase in sales of the football club's equipment and the generation of a unique shopping experience for its customers, those who through display technology and e-commerce have the feeling of creating their own FCBarcelona kit in a simple and innovative way.

This digital composition between technology and content offers a unique experience to users in a playful environment, modern and innovative, that allows them to be the creators of their personalized shirts and that has turned the megastore of FCBarcelona into the most modern and innovative sports store in Europe so far.

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