Pixel Inspiration creates a digital signage network, based on Scala, for the stores of the English retailer Argos

The digital signage network that Pixel Inspiration is installing in Argos' English stores, powered by Scala, it has optimized its customers' purchases and simplified the company's management and logistics processes.

Argos is a retail company whose activity focuses on the sale of a wide range of household appliances, Household Products, Gardening and DIY through its catalog, its website and its more than 700 shops spread across the UK and Ireland. Stores that it has decided to renovate and in which it is beginning to introduce visual digitization solutions to make the customer experience more attractive.

The project was commissioned to the company Pixel Inspiration which has already installed a digital signage solution in six of its stores in England consisting of a wide variety of screens of different sizes and configurations.

In each of them, Pixel has implemented, at the entrance, A 1-inch video wall×3 who receives customers and introduces them to the company's activity and its sales strategy. Later, in the 'Catalog Area', where customers had to search for products in traditional paper formats and write down on forms what they wanted, information points have been installed that include iPad so that they can digitally navigate the nearby 33.000 products offered by Argos and make the search to find what they need easier.

The digitization of their catalog has allowed them to dynamically change the prices of products, a process that previously had only been done twice a year. This has also been equipped with different video walls of 2×2 where the new products are announced, they promote and provide technical specifications for each of them.

Last, in the payments and collections section, This digital network continues with two large video screens and 16 Screens scattered around the store that facilitate processes.

Digital signage network with Scala

Argos needed a digital signage network that was capable of dynamically updating prices, new products and promotions and, for its part, Pixel was aware from the beginning of the project that any functionality implemented for the first six warehouses should be scalable and that it would not pose any fundamental changes when it came to implementing it in the rest of the locations.

This is why, that it was decided to build the infrastructure with the Scala since its rule-based programming, Templates and dynamic real-time data support was ideal for creating such a network. The tools used in this project have been Scala Content Manager and Scala Player.

[YouTube]https://www.youtube.com/watch?v=ekrHAzr1f4I[/YouTube]

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