Pixel Inspiration creates digital signage network, based on Scala, for the stores of the English retailer Argos

The digital signage network that Pixel Inspiration is installing in English stores in Argos, powered by Scala, has optimized its customers' purchases and simplified the company's management and logistics processes.

Argos is a retail company whose activity focuses on the sale of a wide range of household appliances, household products, gardening and DIY through his catalogue, its website and its more than 700 stores across the UK and Ireland. Stores you've decided to renovate and are starting to introduce visual digitization solutions to make the customer experience more engaging.

The project was commissioned from the company Pixel Inspiration which has already been installed in six of the stores that has in England a digital signage solution composed of a wide variety of screens of different sizes and configurations.

In each of them, Pixel has implanted, at the entrance, a videowall of 1×3 that receives customers and introduces them to the company's activity and sales strategy. later, in the 'Catalog Area', where customers had to look for the products in the traditional paper formats and write down on forms what they wanted, information points have been installed that include iPad so that they can digitally navigate the near 33.000 products offered by Argos and that the search to find what they need is easier.

The digitization of their catalogue has allowed them to dynamically change product prices, a process that before had only been done twice a year. This one has also been equipped with different videowall of 2×2 where product news is released, are promoted and provide technical specifications for each of them.

last, in the payments and collections section, this digital network continues with two large video screens and 16 store-spread screens that facilitate processes.

Digital signage network with Scala

Argos needed a digital signage network that was able to dynamically update prices, new products and promotions and, for his part, Pixel was aware from the beginning of the project that any functionality implemented for the first six warehouses should be scalable and that it will not bring about any fundamental change when deploying it to the rest of the locations.

That's why, that it was decided to carry out the infrastructure with the tools of Scala because its rule-based programming, templates and dynamic real-time data support was ideal for creating such a network. The tools used in this project have been Scala Content Manager and Scala Player.

 

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