Philips LED Color Kinetics technology to stroll through New York's Times Square in the heart of Moscow

Vegas Crocus City Mall, located in Moscow, has made a whole audiovisual display in HD to recreate the New York Times Square with a media façade of LED screens Color Kinetics of high definition of Philips, which has been the largest lighting project of its kind carried out in Russia.

The digital signage project carried out by the Moscow shopping center Vegas Crocus City replicating the emblematic and visual square of Times Square in New York does not leave its visitors indifferent, that enter a spectacular space in the purest American style from the center of the Russian capital.

This amazing replica has been made with large format and high definition Color Kinetics LED screens of Philips, that this shopping center uses both for commercial and decorative purposes and entertainment for its visitors, since they have lighting systems from this supplier.

Marina Tyschenko, head of Philips Lighting in Russia, has pointed out that LED screens, located both on the façade of the shopping center and those inside, "They represent the largest LED lighting project of its kind carried out in Russia. We have used innovations in this facility that we have never resorted to before in this market., designing an exclusive LED decoration with the latest generation of Philips Color Kinetics screens. It is an ambitious project that includes, for the first time, a media façade and a unique light design that mimics the Times Square shopping area, and we are really proud of what we have achieved".

This integration has meant the connection of thousands of LED devices to the façade and HD screens with the aim of imitating the dynamism that Times Square has, in which animations are continuously displayed, Videos, ads and promotions in HD quality "that offer a very pleasant and differential shopping experience, as if they were strolling through the streets of New York, while offering competitive advantages for retail businesses that are located in the mall", underlines Tyschenko.

concretely, the same state-of-the-art Philips iColor Flex LMX Gen LED lighting technology has been used in this project 2 which has also been deployed in world-renowned architectural monuments, as London Eye in London; Empire State Building in New York, and the Montparnasse Tower in Paris. This system offers sixteen million different colors and allows you to manage different types of content from the same point.

In this sense, Vegas Crocus City technical managers can relay text and images, graphics and color effects, announcements, sports events via streaming, breaking news... "As if consumers were in the heart of Times Square," explains Emin Agalarov, Vice President of Crocus City Group-. We have achieved our goal of creating an unprecedented shopping mall in Russia, where the façade and the lighting of the screens make clear the commercial and entertainment opportunities that we can offer".

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