Universal Event Production Creates a Sports-Based Multimedia Experience at Nike Phenomenal House
An innovative light show, sound and visualization by specialist Universal Event Production (UEP) has starred in Nike Phenomenal House, in which this sports firm has presented its new collection and accessories in London with various interactive and recreational activities around the practice of sport.
The footwear and sportswear and accessories firm Nike has held its Phenomenal event, in which for a week he has presented his new collection with an audiovisual and multimedia show made by the specialist Universal Event Production (UEP) in an old building located in London's central Oxford Street.
For the audiovisual project, UEP installed six 60" inch plasma screens, as well as an LED video wall in configuration 3×3 in the main space, where a live show was being held where HD video content was controlled and played back with the switchers Roland V800 and V400.
The entire show has had an audio system from the manufacturer d&B Audiotechnik, with twenty-four E9s and E3 systems strategically distributed throughout the venue to deliver consistent sound, which was run via a Yamaha LS9 console for the main areas, and with small digital consoles for areas that required independent sound control.
One of the guest artists for this event was rapper Tinie Tempah, I use G3 microphones from the firm Sennheiser G3 that were part of the installed audio system.
For its part, Lighting Design, developed by James Fickling and Mike Lindsay, from the UEP technical team, The aim was to create an eclectic and innovative atmosphere of the different interactive areas of the event (A mini football pitch, a skating rink), as well as Nike product display areas. Sixteen LEDWash have been used for this purpose. 600 and twelve ColorSpots 1200 of the firm Steal, as well as numerous lighting fixtures from this supplier.
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• Section: Audio, Case Studies, Digital signage, Display, Signal distribution, Events, Business, Production, Dynamic advertising