Endesa enlivens with Vitelsa the Basketball World Cup with videomapping and virtual reality

Endesa has made Madrid the meeting point of basketball by combining sport, entertainment and technology. This will host the World Cup final and with this reason a light and sound show will be offered, based on the technique of videomapping and virtual reality. Vitelsa has provided the technology for the implementation of this artistic lighting project in the unique buildings of the six official venues of the championship.

The XVII edition of the World Basketball Championship began last year 30 August and will continue until the 14 September . The sporting macro event in which they compete 24 countries is organized by the International Basketball Federation (FIBA), the Spanish Basketball Federation (feb) and the Championship Organizing Committee. The first phase of this tournament has been played at the official headquarters of Bilbao, Grenade, Gran Canaria and Seville; mientras que Barcelona y Madrid serán los lugares de encuentro para los partidos de las fases finales.

Endesa, as an official sponsor of the Spanish Basketball Federation and the Basketball World Cup 2014, has carried out a number of unique communication actions during the tournament with the aim of promoting the tournament, motivate fans and reinforce their brand image. Initiative he has carried out under the slogan 'Endesa lights up the World Cup', and where Vitelsa has played a leading role in the implementation of the spectacular lighting of various unique buildings located in the six host cities of the tournament.

This artistic lighting project began in the past 29 August, the day before the start of the Basketball World Cup, in various significant buildings in the host cities of the parties (Genil River Bridge, in Granada; Arriaga Theatre, in Bilbao; Alfredo Kraus Auditorium, in Las Palmas de Gran Canaria and the Walls of the Royal Alcazar, in Seville) and has had its final hatching in Barcelona and Madrid, to continue on the latter until the next 14 September.

the 29 August landmarks of Granada, Bilbao, The Palmas de Gran Canaria and Seville were simultaneously illuminated 22 hours with a spectacular set of light and sound supplied and set up by Vitelsa. The trigger for the ignition was the "First Basket" made by children in the giant hoop placed in the Mirador de San Nicolás (Grenade), within the event organized by FEB and Endesa to inaugurate the tournament. The basket triggered the spectacular projection on the hill of the Alhambra of the name of the 24 selections playing the World Cup 2014.

For eight days the Stone Bridge over the Genil River in Granada, the Walls of the Royal Alcazars of Seville, the Arriaga Theatre in Bilbao and the Alfredo Kraus Auditorium in Las Palmas de Gran Canaria have offered a daily innovative light and sound show. With a design adapted to the particularities of each of the buildings, these have been illuminated by high-luminosity, low-power LED projectors, bathing its facades with its corporate blue color.

Mobile heads that support high-resolution gobos video projection have been used for dynamic projection of messages and luminous graphics over illuminated buildings, controlled from lighting tables where Vitelsa engineers have programmed the specific lighting show designed for each venue. The theme of these messages is related to the tournament as well as sports aspects and corporate messages, designed specifically for this action.

In a second phase, coinciding with the start of the final rounds of the championship, madrid City Council headquarters at the Cibeles Palace and the MNAC headquarters (National Museum of Art of Catalonia) barcelona began the 5 September its night lighting, with specific shows that will be repeated daily until the end of the tournament on the day 14 September.

One Expericence

likewise, Endesa, after being officially opened last Friday 5 September the final straight of the championship, has launched two other spectacular actions: One Experience, in Madrid's Plaza de Callao, and at the beginning of each of the second phase matches held in the capital a videomapping show.

One Experience is a pioneering and technologically generation action that is carried out in a structure of 74 square meters created for the occasion, where participants, through digital displays, you can choose between different costumes related to the world of basketball.

In this interactive audiovisual space, thanks to body face tracking technology, they will be given a body recognition to record participants during 10/15 seconds with the virtual costume they've chosen. During this time, a virtual basketball will also appear in your hands. These videos are automatically connected on the giant screen installed in Callao Square and on an exterior display of the installation itself. Participants can also upload videos to social media via a touchscreen.

In the same place, since the start of the Basketball World Cup, a large canvas has been deployed from which anyone who wants can download a mobile phone app that allows you to take a selfie with the idols of the selection in different scenarios and share them on social networks.

In addition, Endesa has turned the Palacio de Deportes de Madrid into a spectacle of lights and sound, dressing up the field with videomapping technology,

 

 

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