The GrandView digital towers of the Heathrow Airport inaugurate their commercial activity

The T2 Grandview Torres of the Heathrow London airport have become the showcase of Samsung's latest news. A campaign that opens this advertising space that is managed by JCDecaux.

During the next twelve months, the campaign of Samsung It can be seen in the T2 T2 towers of the Heathrow that opened its doors last June. These digital signage spaces are managed by Jcdecaux Airport UK, In collaboration with Cheil UK. “This is the ideal showcase to promote Samsung products, given its high visibility and impact ", comenta Russell Taylor, vicepresident corporate marketing at Samsung Electronics UK and Ireland.

Grandview is the most prominent exterior advertising support of the Heathrow. It is a three -sided pyramidal platform that is above the main entrance routes to the terminals 2 y 3, and the output of the T2. A strategic place to capture the attention of passengers from three different directions.

Terminal Queen: A DIGITAL SIGNAGE

The terminal 2 from Heathrow Airport, also called Queen Terminal, It opened its doors last June offering a space with great opportunities for advertisers through the more than one hundred digital sign screens that have been installed, integrating them into the structure of the building.

Some screens that have had the technology of NEC Display Solutions. As you already announced Digital by Magazine, The Japanese firm was the winner to supply more than a thousand LCD display, among which are included public screens and controllers Flight Information Display System (FIDS) with which it is possible to guarantee the efficiency in all the information needs of the terminal flights, ranging from check-in, The exits and shipping doors, Until the location of safety control and retail stores.

“Advertising is part of the Heathrow structure and in this new terminal the same approach we started in the T5 has been adopted. The panels and screens have been designed in collaboration with the architects as part of the construction plans. It is this integration that guarantees its effectiveness. Con 16 millions of passengers passing through the terminal every year and 26 airlines, Brands have a unique opportunity to communicate with customers more than 50 destinations ”, explica Nick Webb, Head of Advertising, Sponsorship and Heathrow Airport Expo.

The new communication space in Heathrow, which is managed by JCDECAUX Airport, incorporates, In addition to the hundred screens, other large format and spectacular design: Couture Portals, of 7,5 by 1,7 metros, located at the entrance of the area where the luxury stores of the terminal are located; Digital Towers (of 11,5 x 4,8 metros) formed by a network of six screens, T2 Motion of 6,9 x 1,7 metros, located in the lobby, y Granviews. The latter presents a three -sided pyramidal structure that is located at the entrance of the terminal