Two gigantic LED video screens give the modernist touch to the metropolitan resort The 9 of Cleveland

Cleveland's New Luxury Resort, The 9, preserves the iconic architecture of the building while combining it with certain innovative and avant-garde elements such as the 5.000 square meters of LED video display designed by LSI Industries.

The 9 is a cosmopolitan resort, of recent inauguration, located in downtown Cleveland. Really, it is the remodeling of the historic Ameritrust building that has become a complex that houses the Metropolitan hotel with 156 habituations, a set of 194 luxury apartments and Heinen's shopping center that houses gourmet grocery stores.

The companies Geis Companies and Sandvick Architects of Cleveland have been in charge of carrying out this project in which they had as a challenge to preserve the iconic architectural features of the buildings while incorporating modern and contemporary design concepts.

One of the most visible and dynamic elements of the new structure are the LED screens located at the north and south end of the exterior of the garage.. These two video displays of 16 mm have been manufactured by LSI Industries and measure approximately 14,6 width x 14,9 meters high and contain almost 900.000 LED chips each. Its size and location make its dynamic contents can be seen several meters away.

"The near of 5.000 square meters of LED screen offers one of the largest display areas of digital signage in the United States", says Scott Ready, President LSI Industries.

“The response of these two display structures has been extraordinary from the very day they were installed.. They are much larger than any other screen of their kind that has been installed between New York and Las Vegas.. LSI has provided us with a powerful tool to amplify our advertising.", explains Ryan Arthur, Marketing and Creative Content Manager for Geis Hospitality, in charge of creating the contents of these video screens.

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