Clear Channel inaugurates its interactive LED screen in the Fuencarral Market in Madrid

With dimensions of 7.29×2,54 meters and a resolution of 416×1.136 Pixels, the interactive LED screen that Clear Channel has just inaugurated in the Fuencarral Market in Madrid, one of the leisure axes with the greatest influx of the capital, is now operational for advertisers to interact with their consumers through the Mobile Connect platform.

Within the framework of the Play on event! 2014, that has recently brought together leaders in the advertising sector to analyze the new technological trends of digitalization, mobility and interaction, the specialist in outdoor advertising Clear Channel officially presented his new digital project dooh, called 'Play Fuencarral', starring a large format LED screen (7,29×2,54 metre), supplied by LED&go, which is located in the Fuencarral Market, a space in the center of Madrid for leisure and shops with an estimated audience of 475.000 people per month.

With a resolution of 416 X 1.136 Pixels, this large format screen will be operational 24×7, to show uninterruptedly both still images and videos of advertisers and information of interest to the thousands of tourists and citizens who pass through this commercial axis that unites the popular neighborhoods of Chueca and Malasaña.

As Eduardo Ballesteros explained at his inauguration, Commercial Managing Director of Clear Channel, "The commercial communication that advertisers are currently demanding from us goes beyond responding to traditional coverage concepts., targets, Impacts, display, Etc. It is clear that these parameters have to be successfully covered in any advertising campaign worth its salt., but the reality of media consumption makes us see that they are insufficient. With digitalization, mobility and interactivity patterns have become more complex and the means have to respond to that complexity".

This new project is the responsibility of Play, division specialized in digital communication solutions of Clear Channel, which currently has a base in Spain of 635 Full HD screens distributed in shopping centers and 28 digital monopoles located in the main arteries of exit and entrance to Madrid, Barcelona and Valencia.

Mobile Connect Initiative

In this sense, one of the advantages that this LED screen offers advertisers is the possibility of interacting with their consumers through Clear Channel's mobile Connect technology platform, one of the company's latest launches to connect the online and offline world in which consumers move that uses QR and NFC technology to encourage this interaction.

"The only way he has a brand to differentiate himself," Ballesteros said.- is to establish unique bonds and emotional experiences with your target audiences. We think that the Fuencarral Experience responds to this multimedia interaction and these experiences of the brand that advertisers pursue today".

. Although it is not the only innovative system that the company has, since for example, through Play Malls has a digital network present in more than 600 screens scattered around shopping malls, as well as a network of screens that generate millions of weekly impacts in the vicinity of the main entry and exit points of Valencia, Barcelona and Madrid.

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